How to Magnetically Attract the EXACT People You Want to Work With

The fastest way to build credibility with your target audience is by teaching them something valuable. And the best way to grab your audience’s attention and communicate your credibility is by speaking in person at an event.
As adult learners, we automatically assign expert status to speakers, so the sooner you develop a signature style, tone and speech, the sooner you’ll be able to establish yourself as a valuable contributor to forums, workshops and even keynote addresses. This will be vital to building a loyal and committed tribe of followers, buyers and clients that can help spread your message and grow your business.
What Exactly Is a Signature Speech?
A signature speech is both an educational and persuasive presentation about the three to seven most important concepts that you want your ideal client to know.
A well-designed signature speech offers the audience knowledge about subject matter related to your products and services that will help them improve their personal and/or professional lives while simultaneously creating interest for your business’ offerings.
Signature speeches are rooted in the education-based selling method, but they seek to inform more than sell. However, if your speech is engineered correctly, members of the audience will naturally be drawn to you and the products and services you offer.
For example, if you have a video company, you could speak about the “5 Tips to Reaching Your Ideal Client in Your Next Video.” If you are a fitness coach, your speech might be “The 7 Most Powerful Exercises for Lasting Weight Loss.” Regardless of what you sell, there is a signature speech waiting to be born!
Why Is a Signature Speech Important?

When you stand in front of an audience, you are automatically seen as a credible person or expert, which positions you as an authority and instills trust in potential customers, hopefully convincing them to purchase your offerings in the process.
When you have a signature speech, you have a system that helps you describe what you do and what you believe in, so whether you’re in a networking situation or writing email copy, you will always use some of the same informative and persuasive words to share what you do and why you do it.
The process of creating a signature speech forces you to decide what you are most passionate about and what the message you’re sharing with the world should be. It brings clarity to what you do, and clarity leads to action, so when you put the two of them together, you now have a formula for success!
In my next blog, we will discover the elements of how to craft a signature speech that is sure to establish you as an influencer and expert in your field.

Would you like to enjoy the safety and support of a community of speakers all willing and able to travel this journey with you to speaker stardom? Then learn more about Engaging Speakers at https://engagingspeakers.com/ .

Gail Brown, Founder of Engaging Speakers, gail@engagingspeakers.com