You are excited about getting out there and sharing your message to make an impact on the world. One of the first steps to marketing yourself to a waiting world is your Speaker One-Sheet. Let’s begin by answering some questions:
1) What is a Speaker One-Sheet?
A Speaker One Sheet is a critical marketing tool that tells people: what you can speak on and what type of speeches you can give, how you can help them and their audience, as well as how and why your message and your services are valuable.
2) Why do I need a Speaker One-Sheet?
a) It makes you appear professional. You wouldn’t go to a job interview without a resume. Well, your Speaker One-Sheet is your calling card to event promoters, who can hire you for a speaking opportunity. It’s also great to have to send to a podcaster or tv/radio personality, who is looking for guests for their show.
b) It shows your character and your style. One-sheets are a creative endeavor that should include elements that represent who you are. One- sheets are versatile since you can distribute it online or offline. You can make a page on your website or you can make it a pdf that you can distribute or can be linked to social media, your blog or your website.
c) A one-sheet gives you’re the opportunity to customize it to a specific market, niche or client’s need. Like a resume, a speaker one-sheet can (and should) be tailored based on the opportunity you’re pursuing. The more you can tweak it to satisfy the ideals of the opportunity, the higher your chances of success.
3) What should be included in my Speaker One-Sheet?
Professional headshots
Professional action shots
List with descriptions of speaking topics
Short bio
Testimonials/references
Social media contact info
Talking points (for interviewers)
Books authored or published
Scope of Services (seminars, webinars, workshops, coaching, training)
Contact information
4) How long should a one-sheet be?
It should be one sheet, double-sided…hence the name one-sheet. Always remember that the people who can hire you are busy people. Give them an exciting glimpse into who you are and how you can make an impact on their audience.
If putting together a Speaker One-Sheet seems like a huge undertaking, join Engaging Speakers to get one-on-one mentoring from our Engaging Speakers Mentoring Team, who donate a complimentary hour of coaching to each of our Members in their area of expertise.
Gail Brown, Founder of Engaging Speakers, gail@engagingspeakers.com
